MIPIM 2022 - 3 key insights for the office sector

March 23, 2022

After two cancelled or delayed attempts, the Mipim finally took place last week in Cannes. This was the ideal opportunity for the Izix team to meet and talk with key real estate players to identify current trends in the office real estate sector. 

You couldn’t attend the Mipim 2022? Don’t worry – here is a short resume of the significant insights we identified!

  • It's time to adapt building infrastructure to employees' needs 

The last two years triggered significant changes for the office sector. This transition has had a major impact on the office real estate industry, which must meet the needs of companies to avoid high tenant turnover. After two years of working from home, companies are facing many challenges to getting employees back to the office. Some of them have decided on a 100% hybrid and flexible working policy. This flexibility requirement must now be considered by building owners and managers. 

Other improvements were requested by employees to give them incentive to come back to the office, such as new services (desk booking) and new open spaces configuration (with air purification).

  • Make ESG criteria key factors

This is not breaking news, and the theme chosen by the Mipim is a further reminder of this "driving urban change". The real estate sector has a role to play in the transition to sustainability, and this will be increasingly required by tenant companies who must also meet certain standards. Whether it is for their image, at the heart of their business model, or to attract talents, companies have definitely taken the lead in the transition. Sustainable buildings and improved energy management are hot topics. But this year in the discussions at Mipim we also heard a lot about the well-being of employees… Health and wellbeing must not be forgotten, as they now represent an increasing part of the ESG metrics.

However, the real estate sector has all the cards in hand to make this play for sustainability and improved tenant satisfaction. This does not require rethinking the way the whole building is managed all at once but can begin now with improvement of certain facilities and services. For example, the installation of bicycle parking infrastructure and charging stations can facilitate sustainable mobility and access to the building. The implementation of an office reservation software that offers more flexibility or the digitalization of accesses can make office life more convenient for employees.

  • Focus on User Experience

The employees should not be considered as a usual tenant. The employee come now in the office and expect to have services offered by his company and special building's amenities. Among many other propositions, many companies offer now cafeteria plans which could for example include a mobility budget.

If the employee has a choice between home and the office, why would he or she choose traffic jams and the office? To attract talent, your office building must be appealing. The employees should not be thought of as regular tenants. They now come into the office expecting to have services offered by the company, including special building amenities. 

It is the responsibility of the company to add services to what they offer, such as a mobility budget or cafeteria plan. But if this kind of initiative can be included as part of the building interaction, it is a real added value for the company and increases the property’s attractiveness. 

Today the building must interact with its tenants through the installation of software and infrastructure that allow them to be flexible and that are specifically customised according to each tenant’s needs.

At Izix, the final users are at the heart of all our product development decisions. Our aim is to ease parking management for both the real estate actors and the parking managers within corporations. We developed our parking management software to offer maximum flexibility to users and to ensure they have the smoothest parking experience. 

We then created a feature for employees to book spots in advance, only for the days they need, and to share their spots with other users on the days they don't need them (discover more about occupancy control). With the rise of flex office, some employees need to work from a company site that’s closer to home. This was taken into account in developing the Multi-Site" feature that allows the parking manager to manage all the parking sites of the company in one unique tool (discover more about  multi-site management)

Flexibility, durability, and user experience seem to be the 3 major insights to remember from Mipim 2022 edition. Since the parking lot is the entrance to your building and the one that closes the day, why not start improving the experience at your building by offering your tenants a better experience and more flexibility through the parking lot? 

Want to learn more about how to adapt your company parking to your tenants' and employees' needs?

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